COVID-19 Vaccines: Finding Answers
WDSE·WRPT, CBS 3, KBJR 6, WDIO, KQDS Fox 21, Duluth News Tribune
All of Duluth’s TV stations and the Duluth News Tribune partnered in an all-day “roadblock” to inform the region’s residents about the COVID-19 vaccine. The goal was to let people know where and when they could get vaccinated, the safety of the various vaccines and other vaccine hesitancy concerns and answer more of their COVID-19 questions.
Whether it is safe to get vaccinated if you have an underlying health condition or learning about the differences between the available vaccinations, people had plenty of questions. Coverage also focused on underserved/at risk communities and BIPOC citizens.
As the Northland organized for the next chapter in the fight against COVID-19, Duluth media outlets teamed up for a day-long effort called “COVID-19 Vaccines: Finding Answers”. On Wednesday, February 24th, CBS 3, KBJR 6, WDIO, KQDS Fox 21 and WDSE·WRPT along with the Duluth News Tribune featured health experts and advice throughout the day on-air and online.
The media partners worked with regional health experts from St. Louis County Public Health, Essentia Health, St. Luke’s, Fairview Range in Hibbing, Grand Itasca Clinic & Hospital, Community Memorial Hospital in Cloquet, Carlton County Public Health and the University of Minnesota Medical School, Duluth Campus to pull together this all-day media blanket coverage.
The effort culminated in an hour-long live WDSE·WRPT special at 7 pm, hosted by WDSE’s Dennis Anderson featuring local health experts and stories produced by each media outlet. The special was broadcast on WDSE·WRPT’s PBS North channel and was also streamed online on all the partner’s social media sites.
The National Academy of Television Arts & Science (NATAS) – Upper Midwest Chapter Board of Governors Award is the most prestigious Regional Emmy® Award in our chapter. It is voted on by solely by the board. The Governor’s Emmy® Award honors visionary, long-standing relationships that creatively and effectively use corporate, non-profit and broadcast resources to showcase the power of broadcasting to advance a mission or message.
The award is presented to a broadcaster, advertiser or company, as well as a non-profit organization, each of whom has contributed to forward a cause. This year’s award will be presented at the 22nd Annual Upper Midwest Regional Awards Show on October 9th, 2021.