Home for the Holidays
WCCO, MACV & Minnesota Twins
Home for the Holidays, a WCCO campaign in partnership with the Minnesota Assistance Council for Veterans (MACV), is working to bring security and stability to Veterans in need. The campaign highlights the important work MACV does to end Veteran homelessness in Minnesota and shines a light on the challenges that servicemen and women face when returning home from duty.
In 2021, $820,178 was raised for MACV through viewer donations and corporate matches. Over the past five years, the campaign has raised a total of $2.2 million.Home for the Holidays wouldn’t be possible without the dedication and support of incredible partners like the Minnesota Twins, Standard Heating and Air Conditioning, Central Roofing, Livea and Papa Murphy’s.
In addition to news coverage and promotional support, WCCO created three tangible ways that corporate partners, viewers and staff could support MACV. The active engagements included a Community Tree, Days of Giving, and a Holiday StandDown. Set on the rooftop of WCCO-TV, the Community Tree is decorated with ornaments donated by generous viewers from around Minnesota. Once filled, the tree is delivered to a MACV family to enjoy during the holiday season. This year’s Community Tree was adorned with over 200 ornaments and gifted to an inspiring family who recently moved from one of MACV’s transitional homes into permanent housing. As a thank you, each viewer who donated an ornament received a coupon from WCCO partner, Papa Murphy’s.
To raise funds for MACV programs, WCCO hosted Days of Giving each Wednesday in December. During the Days of Giving, viewers were encouraged to donate online and text-to-give. Thanks to the generosity of corporate partners like Central Roofing, each donation was doubled.
And finally, with full support from the Minnesota Twins, WCCO and MACV hosted a Holiday StandDown at Target Field. More than 200 veterans attended the event where they had access to resources such as free haircuts, job interviews, legal support and much more. In addition to receiving vital resources, everyone enjoyed a warm holiday meal prepared by Delaware North Catering and special guests Bert Blyleven and T.C. Bear were on hand to greet the Veterans
Prior to the meal, WCCO’s Mid-Morning newscast broadcast live from Target Field and dedicated the one-hour program to sharing Veteran’s stories and the amazing work of MACV. Volunteers from WCCO, the Minnesota Twins, Standard Heating & Air Conditioning, Central Roofing, Livea and many other MACV partners were on hand to support the event.
On top of volunteering, many partners donated essential items for care packages given to Veterans. The care packages included hygiene items, nutritious snacks and healthcare essentials. WCCO partner, Standard Heating & Air Conditioning, also donated warm weather kits that they put together through a drive with their own staff and costumers. Through the Home for the Holidays campaign and with the support of WCCO’s partners, meaningful progress has been made towards ending Veteran homelessness in Minnesota and supporting the efforts of MACV.
The National Academy of Television Arts & Science (NATAS) – Upper Midwest Chapter Board of Governors Award is the most prestigious Regional Emmy® Award in our chapter. It is voted on by solely by the board. The Governor’s Emmy® Award honors visionary, long-standing relationships that creatively and effectively use corporate, non-profit and broadcast resources to showcase the power of broadcasting to advance a mission or message.
The award is presented to a broadcaster, advertiser or company, as well as a non-profit organization, each of whom has contributed to forward a cause. This year’s award will be presented at the 23rd Annual Upper Midwest Regional Awards Show on October 15th, 2022.