Jerry Watson – KTTC-TV



Jerry Watson KTTC-TV

Jerry is the middle child of ten kids which some say explains a lot! He was born and raised in Omaha, Nebraska and graduated from the University of Nebraska School of Journalism in 1974.

He began his broadcasting career in radio sales in Lincoln and Omaha, Nebraska with a three-year stint with Ayres and Associates Advertising in between.

He began his television career in 1980 as an Account executive and soon after, sales manager at WOWT Television in Omaha. In 1984 the San Francisco Chronicle promoted him to Corporate Vice President of Sales based in Wichita Kansas at KAKE TV. Much of life back then was spent on airplanes or in airports as he travelled back and forth from the bay area and other markets.

In 1990 with two beautiful little girls and 2-year-old identical twin boys, Jerry and his wife, Sherrie put family first and made the difficult decision to get out of the “big market” fast lane and move to Rochester, Minnesota where he was named Vice President and General Manager of KTTC Television, Inc.

In 2000 he took on the additional responsibilities of overseeing Rochester’s FOX affiliate, KXLT. Then in 2004 Jerry was named to a dual role of Vice President/General Manager of KTTC/KXLT and KTIV, the NBC affiliate in Sioux City, Iowa. He also stepped in for a brief stint as General Manager of Madison’s WKOW in 2006 as he assisted Quincy Media in the search for a permanent GM. In 2010 Jerry was given additional responsibility as Regional Vice President of Quincy Media overseeing roughly half of the QMI stations in four states.

Through the years he has served on just about all the community/business boards there are in Rochester. He is always tuned in to community looking for ways his stations can contribute to the needs of not only local/regional causes but national as well. He led many disaster relief assistance drives and established KTTC annual events to aid families in need.

Jerry chaired the Olmsted County United Way Campaign in 1996. He was Chair of Rochester’s Safe City Foundation, which he founded with help from KTTC and the Chamber of Commerce in 1997. He served on the Mayor’s Community Response Task Force and Rochester Diversity Council. He was named Champion of Diversity in 1998 and received the Rochester Hometown Hero Award in 1999. Jerry was active in Rotary for many years and is a Paul Harris Fellow.

He was also a Chamber Ambassador for many years and was Ambassador of the year in 1994-95. Jerry was Chairman of the Board of the Rochester Area Chamber of Commerce in 1998-99 after serving several years on its board. And in 2000 he was named the Rochester Area Chamber’s Volunteer of the Year.

Jerry also served on the Minnesota Broadcasters Association Board of Directors for several years, chairing that organization twice in 1999-2000 and 2003-2004.

Currently, Jerry remains active with several big four network initiatives and serves on the National Association of Broadcasters Small Market Advisory Council.

Fun Fact: He earned a first-degree black belt in Tae Kwon Do with his sons in 1997.

Jerry and Sherrie have been married for 42 years and have four children: Dr. Jennifer Watson, Rochester, Dr. Michelle (Dr. Keith) Tyler, Minneapolis, Dr. James Watson, Rochester, and Dr. Daniel (Dr. Kelsie) Watson, St. Louis.



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