Jenni Pinkley’s role as senior video producer for the Star Tribune I am constantly balancing the best way to tell a story for the web site and for mobile devices. For that reason, over the years the Star Tribune has balanced broadcast-style video production with alternative methods more suited to web consumption. We have learned so much. I have also served as a video coach for the Poynter Institute in St. Petersburg, Fla., and NPPA Multimedia Immersion in Syracuse, NY, where professional journalists become students again to learn video storytelling. With this experience I have a lot of varied experience to bring to the Emmy table and hope to help raise the profile of the organization as much as is possible.